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PPC Audit Tool

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Free Google Ads & Meta Ads audit from your CSV exports, in your browser

📊 Free PPC audit: Google Ads, Meta Ads & 10 more platforms

Drop your campaign and search-term CSV exports. The audit flags tracking breaks, wasted spend, search-term waste, budget limits and CPA/ROAS against target, and shows the rows behind every finding. Your files are read entirely in your browser and never uploaded.

Drop ad platform CSV exports (one or more)

Campaign report by day + search terms · CSV or TSV · Never leaves your device

Browser-based, files never uploaded Instant results Works on any device

How to use PPC Audit Tool

  1. 1Export a campaign report segmented by day (cost, impressions, clicks, conversions, conversion value) and, for search ads, a search terms report
  2. 2Drop the CSV files into the tool, or try the sample Google and Meta data
  3. 3Check the detected platform for each file and enter your target CPA and ROAS
  4. 4Click Run audit and review findings by severity, opening the evidence for each
  5. 5Download the HTML report to share, or the JSON for your records

About this tool

Free PPC audit tool for Google Ads, Meta Ads, Microsoft, LinkedIn, TikTok, Amazon and more. Upload campaign and search-term CSV exports to find conversion tracking breaks, wasted spend, non-converting search terms, budget- and rank-limited campaigns and CPA/ROAS against target. Every finding shows the rows behind it and a confidence score. Files are processed in your browser and never uploaded.

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Frequently asked questions

Is this PPC audit tool really free?

Yes. It is free with no signup, and it runs entirely in your browser. Your ad exports are never uploaded to a server.

Which ad platforms does it support?

Exports from Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising, LinkedIn Ads, TikTok Ads, Amazon Ads, Reddit, Pinterest, Snapchat, Apple Ads and X. Common column names are detected automatically, and you can set the platform manually if detection fails.

Which Google Ads reports should I export?

A campaign report segmented by Day with Cost, Impr., Clicks, Conversions, Conv. value, Budget and Campaign status, plus a Search terms report. Adding Search lost IS (budget) and Search lost IS (rank) unlocks the budget and rank checks. The default UTF-16 download works as-is.

What does the audit check?

Conversion tracking breaks (zero conversions for consecutive days while spend continues), campaigns spending with no conversions, CPA and ROAS against your targets, campaigns at more than 2x the account CPA, budget- and rank-limited campaigns, wasted search terms, CTR outliers, high frequency and spend concentration.

How accurate are the findings?

Every number is computed from your files, and each finding shows the rows it is based on plus a confidence score that drops for small samples, short date ranges, stale data or missing columns. These are automated checks, not a full manual audit, so confirm findings before acting on them.

Can it change my ad account?

No. The website version only reads the files you drop in. For AI analysis and approval-gated account changes, use the open-source SpendSentry PPC agent for Claude Code.